Raaz 3 starring Emraan Hashmi, Bipasha Basu and Esha Gupta is probably the costliest and one of the most successful horror movies of recent times. Made on a budget of INR250 million, the film has collected over INR600 million in two weeks, reports the Hindustan Times.
What is the secret behind his ‘scary’ success? Director Vikram Bhatt told IANS in an interview: “It is not easy to scare the audience because they can even make fun of your film very easily. You need to find new ways to scare them because if you repeat the same thing again and again, people will get used to it.”
The horror genre kicked off in Bollywood as early as the 1940s. Cult horror movies like Mahal, Bees Saal Baad and Bhoot Bungla worked well commercially at the time, but somewhere down the line, the genre lost its touch.
This started to change with Ram Gopal Varma and the film Raat which was written, produced and directed by him. It starred Revathi in the role of protagonist, Manisha Sharma.
Vikram Bhatt then stepped into the scene a decade later with Raaz in 2002, and managed to up the game even more. The low budget movie starring Bipasha Basu and Dino Morea was the second most successful movie at the box office that year. It collected INR370 million and the market for scary movies got a major boost.
Ramu, who mastered the art of making spooky cinema, got back to the genre with Bhoot in 2003. The film starring Urmila Matondkar and Ajay Devgn was a reasonable success at the box office, being made on a shoestring budget.
The same year, Ramu came out with Phoonk. The film dealt with the subject of black magic. It was made on a meagre budget of INR30 million but managed to rake in INR310 million at the box office, showing that horror fares well at the box office indeed.
Updated at: 19 June 2013
Thiago hat-trick sees Spain retain U-21 title JERUSALEM, Israel: A hat-trick by inspirational captain Thiago Alcantara saw Spain easily retain their European Under-21 title in Jerusalem on Tuesday with a 4-2 win over Italy.
Barcelona star Thiago, who was born in Italy where his Brazilian father Mazinho was playing for Lecce, doubled his total haul for the side with all his goals coming in the first-half.
Isco added a fourth in the second-half while Italy’s goals came from Ciro Immobile and Liverpool’s Fabio Borini as they at least ...
Updated at: 19 June 2013
Katy’s Madonna disaster California, US: Katy Perry dyed her hair black after an attempt to bleach her locks like Madonna went wrong.
The ‘Firework’ singer has been dying her hair black since she was 15 and Katy - who is naturally blonde - admitted she only turned to the darker hue after a bleaching disaster. Speaking in a video to promote her July Vogue cover, she said: ‘’I’ve been dying my hair black since I was 15. The whole reason I dye it is that I was 15 and I chopped it all off. I had it bleached blonde like ...
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U.S. to launch formal peace talks with Taliban this week WASHINGTON: The Obama administration will start formal peace talks with the Taliban on Thursday in the Persian Gulf state of Qatar, the first direct political contact between them since early last year and the initial step in what the administration hopes will lead to a negotiated end to the ...
PM Nawaz Sharif to visit AJK today MUZAFFARABAD: Prime Minister Nawaz Sharif will visit Azad Jammu & Kashmir (AJK) for the first time after being elected PM and having taken over the charge of the office, Geo News reported.
AJK PM secretariat said that Pakistan PM during his visit would review the Neelum Jhelum hydropower ...
4 Americans killed in attack on Bagram base WASHINGTON: Four Americans were killed Tuesday in an attack on Bagram air base by insurgents in Afghanistan, a US defense official said.
The deaths were caused by insurgent "indirect fire," either mortars or rockets, said the official, who spoke on condition of anonymity.
The report of ...
Chaman: Kidnapped Surgeon Mubasshar Hassan returns home CHAMAN: Surgeon Dr. Mubasshar Hassan Wednesday returned home safely when the kidnappers dropped him this morning in front of his house, Geo News reported.
Family sources said that Dr. Mubasshar Hassan was kidnapped in front of his house on April 27 and the kidnappers had demanded a ransom of ...
Energy crisis: Electricity sharing a point of dispute, says AG ISLAMABAD: The Attorney General of Pakistan, Munir A Malik informed the Supreme Court on Tuesday that different stakeholders related to electricity generation had failed to reach a consensus regarding equitable distribution of electricity.
He had earlier met representatives of the ministry of water ...