Raaz 3 starring Emraan Hashmi, Bipasha Basu and Esha Gupta is probably the costliest and one of the most successful horror movies of recent times. Made on a budget of INR250 million, the film has collected over INR600 million in two weeks, reports the Hindustan Times.
What is the secret behind his ‘scary’ success? Director Vikram Bhatt told IANS in an interview: “It is not easy to scare the audience because they can even make fun of your film very easily. You need to find new ways to scare them because if you repeat the same thing again and again, people will get used to it.”
The horror genre kicked off in Bollywood as early as the 1940s. Cult horror movies like Mahal, Bees Saal Baad and Bhoot Bungla worked well commercially at the time, but somewhere down the line, the genre lost its touch.
This started to change with Ram Gopal Varma and the film Raat which was written, produced and directed by him. It starred Revathi in the role of protagonist, Manisha Sharma.
Vikram Bhatt then stepped into the scene a decade later with Raaz in 2002, and managed to up the game even more. The low budget movie starring Bipasha Basu and Dino Morea was the second most successful movie at the box office that year. It collected INR370 million and the market for scary movies got a major boost.
Ramu, who mastered the art of making spooky cinema, got back to the genre with Bhoot in 2003. The film starring Urmila Matondkar and Ajay Devgn was a reasonable success at the box office, being made on a shoestring budget.
The same year, Ramu came out with Phoonk. The film dealt with the subject of black magic. It was made on a meagre budget of INR30 million but managed to rake in INR310 million at the box office, showing that horror fares well at the box office indeed.
Updated at: 06 December 2013
Pak cricket team to spend the day practicing in Sharjah today SHARJAH: Pakistan cricket team arrived a day ahead of its one T20 match against Afghanistan and later series against Sri Lanka to spend the day (Friday) practicing at the Sharjah Cricket Stadium, Geo News reported
The national team’s T20 Captain, Mohammad Hafeez, who had stayed behind for some personal reason, also left for Dubai today.
The national team will play a one off match against Afghanistan with T20 format on 8th December (Sunday), while it will spend the day (Friday) practicing ...
Updated at: 06 December 2013
The wait is over: Pakistan Idol begins Friday KARACHI: The wait is finally over, as Pakistan Idol, the country’s biggest musical contest, is all set to begin from Friday night on Geo TV.
The first episode of the country’s biggest musical hunt will be telecast at 9 PM Friday.
The panel of judges will comprise renowned artists Ali Azmat, Hadiqa Kiyani and Bushra Ansari. ...
Nelson Mandela was indeed a great leader: Altaf LONDON: Muttahida Qaumi Movement (MQM) Quaid, Altaf Hussain Friday, expressing his grief and sorrow over the demise of the founder of African National Congress, former president of South Africa and a great leader, Nelson Mandela, said that he was indeed a great leader, Geo News reported.
In a ... Major Shabbir Sharif Shaheed being remembered today Lahore: Major Shabbir Sharif Shaheed, who was awarded Pakistan’s highest
military decoration, is being remembered today (Friday) on his 23th martyrdom anniversary.
Major Shabbir Sharif Shaheed was also an elder brother of chief of Army Staff General Raheel Sharif.
Major General Sajjad Ali ... LB polls: electioneering ends in Balochistan, polling on Saturday QUETTA: Election campaign for local bodies elections ended at 12:00 midnight today and the polling will be held on Saturday.
All arrangements have been completed for LB elections 2013 scheduled to be held on Dec 07.
There are 3.2 million registered voters who would cast their votes for 4350 ... Imran says we do not want war with US ISLAMABAD: Pakistan Tehreek-e-Insaf (PTI) Chairman Imran Khan, Chief Minister Khyber Pakhtunkhwa Pervaiz Khattak and other leaders including Shah Mehmood Qureshi and Sheeri Mazari on Thursday attended the reception hosted in honour of Nato ambassadors, Geo News reported.
According to sources, ... Courts to perform much better for rule of law after my retirement: CJ ISLAMABAD: Chief Justice Iftikhar Muhammad Chaudhry has expressed hope that after his retirement on December 11, the courts would perform much better for the rule of law and supremacy of constitution, Geo News reported.
The chief justice was addressing the participants of farewell dinner, hosted ...